Justins Nut Butter - Homepage survey
Thanks for your willingness to participate in our survey! Simply answer the questions below and you'll be entered to win a case of Justin's Nut Butter in your favorite flavor!

Drawing completed monthly. One entry per respondent please.
How old are you?
Under 10
10-17
18 to 25
26 to 35
36 to 45
46 to 55
56 or more
Are you a...?
Male
Female
Which are your favorites?
Skippy
Jif
Peter Pan
Maranatha
Santa Cruz
Kettle
Arrowhead Mills
Ian's Peanut Butter Cups
Smuckers
Adam's
Justin's Nut Butter
Other 
Which of the following types of foods do you eat REGULARLY, at least 2 or more times a month?
Conventional Peanut Butter
Organic Peanut Butter
All Natural Peanut Butter
Conventional Almond Butter
Organic Almond Butter
All Natural Almond Butter
Other 
Which of the following brands of food have you purchased in the past 12 months - either for yourself, or for someone else in your household?
Skippy
Maranatha
Santa Cruz
Kettle
Jif
Arrowhead Mills
Ian's Peanut Butter Cups
Smuckers
Adam's
Peter Pan
Justin's Nut Butter
Other 
Which of the following brands of food do you purchase regularly, at least 2 or more times a month - either for yourself or someone else in your household?
Skippy
Maranatha
Santa Cruz
Kettle
Jif
Arrowhead Mills
Ian's Peanut Butter Cups
Smuckers
Adam's
Peter Pan
Justin's Nut Butter
Other 
Have you ever tasted Justin's Nut Butter before?
Yes
No
Not sure
Have you ever purchased Justin's Nut Butter before?
Yes
No
If yes, did you purchase for yourself, someone else or both?
Yourself
Someone else
Both
N/A (I have not purchased)
How did you first discover Justin's?
Whole Foods
Other Gourmet or Natural Grocery
Alaska Airlines
Starbucks
King Soopers/City Market
REI
Online (Hungry Girl, Blog or Other)
Other (Magazine, Recommended by a friend)
N/A (I have not purchased)
Where did you first try Justin's?
Whole Foods
Other Gourmet or Natural Grocery
Alaska Airlines
Starbucks
King Soopers/City Market
REI
Online Purchase
Other (at an event, from a friend)
N/A (I have not purchased)
What type of Justin's customer would you categorize yourself as?
N/A (I've never tried it)
Light (I've only had Justin's a few times)
Mild (I've had it more than a few times, but not regularly)
Regular (I eat it regularly, but I'm not addicted)
Avid (I'm nearly addicted, it's one of my favorites)
Addict (I'm totally addicted, it's my absolute favorite)
Why don't you buy Justin's more often?
Can't always find it
Don't always want an almond or peanut butter
The packaging isn't as environmental as I'd like
I like the taste of other nut butters more than Justin's
Too much sugar
Too expensive
N/A (I have not purchased)
Other 
Why do you buy Justin's Nut Butters?
The convenience of a squeeze pack
It is the best tasting of all of your competitors
Original Flavors
Its organic and all-natural
I like Justin. He rocks!
Justin's is a Boulder-based company. I prefer to buy local.
Other 
N/A (I have not purchased)
Who in your household eats Justin's?
Myself
Other adult male
Other adult female
Teenager(s) (age 13-17)
Tweener(s) (age 9-12)
Kid(s) (age 1-8)
N/A (I have not purchased)
How do you purchase Justin's most often?
Single 100 calorie squeeze pack (.6 oz)
Single 1.15 oz Squeeze Pack
Box of 10 (1.15 oz) Squeeze Packs
16 oz Jar
N/A (I have not purchased)
Where do you typically buy Justin's?
Traditional grocery store (e.g., Safeway, Kroger, King Sooper, Jewel, etc.)
Natural/Gourmet grocery store (e.g., Whole Foods, Wild Oats, etc.)
Coffee house (e.g., Starbucks, Pete's, etc.)
Online
Other 
N/A (I have not purchased)
When do you typically eat Justin's?
With breakfast
With lunch
With dinner
Between meals
On-the-go
Before, during or after exercising/Playing sports
Other 
N/A (I have not purchased)
There are many reasons why people purchase Justin's, or how they perceive the brand. Which of the following phrases best describe how you think of Justin's?
It's a regular part of my routine
Something different, not the same old thing
An indulgence, a way to "treat" myself
A healthy alternative to mainstream peanut butter
I don't eat enough protein, Justin's helps me get healthy protein in my diet
Like the design/logo
It is a convenience to buy the squeeze packs instead of a big jar
Satisfying after/during/before exercising
I really look forward to eating it
I'm addicted to it
I like to introduce other people to Justin's
I like that Justin is a real person
Tastes great
Don't know/Eat it infrequently
Nothing special, I really don't think about it
N/A (I have not purchased)
Is Justin's your only nut butter brand?
Yes, I only buy Justin's
No, I buy Justin's and I buy other brands
N/A (I have not purchased)
How much do you spend each time you go to the grocery store?
Less than $50
$50-$100
$100-$150
$150 or more
Do you buy Justin's every time you visit the store?
Yes
No
Do you pay attention to products on sale or buy products that are on sale often?
Yes
No
Now, tell us about yourself. What is your current marital status?
Single, living alone
Living with partner
Married
Divorced/separated/widowed
How many adults (18 or older), including yourself, live in your household?
1
2
3
4 or more
How many children (under age 18) live at home with you (either full-time or part-time)?
0
1
2
3
4 or more
What is the highest level of education you have attained to date?
Currently in elementary, middle or high school
Did not graduate high school
High school graduate
Some college/currently in college
Graduated from a 2-year/technical/vocational college
Graduated from a 4-year college
Advanced coursework
Graduate degree
Professional degree (M.D., Ph.D., CPA, etc.)
Which of the following categories includes your total household income in 2008, before taxes?
Under $25,000
$25,000 - $34,999
$35,000 - $44,999
$45,000 - $54,999
$55,000 -$74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $199,999
$200,000 or more
Please share any ideas, suggestions, criticisms, etc. you have for us. We look forward to hearing from you!
Your city:
Your state:
Your ZIP code:
Your email address: (So we can notify you when you win! We will not share with anyone!)
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